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About

A holding company that builds, rather than buys.

Surana Holdings is founder-operated and based in Chicago. We are not a fund and we do not take positions in other people's companies. Every venture on this site was started here, built here, and is run here.

The portfolio started with a services business. Nirvana Consulting was, and remains, an AI product partner: it finds the one process a company still runs by hand and ships a working replacement in five days at a fixed price, with the client owning the code. Doing that repeatedly produced something more valuable than the fees — a set of patterns for standing up a real, multi-tenant, AI-assisted business quickly and safely.

Those patterns became the ventures. A field-service marketplace. An automotive one. Restaurants, pharmacy, fitness, cannabis. Alongside them sit the operating companies that prove the other half of the thesis — that this group can run physical commerce, with inventory, margins and repeat customers: a coffee roaster, an industrial fixings distributor, an Indian grocer, an electrical distribution portal.

The common shape is simple. Build the map of a fragmented industry. Make every record genuinely useful. Send the provider real value before asking for anything. Let them claim what is already theirs. Then sell the software that runs the work — never a toll on the introduction.

We are deliberately not in a hurry with some of these. SeekHarmony will not ship until its privacy model is right. Ganjabazaar will not promise payments until the banking rails exist. Nirah will not claim domestic manufacturing until the certifications do. Expansion is demand-led, not calendar-led.

At a glance

Headquarters
Chicago, Illinois
Ventures
12
Live today
10
Sectors
8

What we will not do

  • Charge a provider for an introduction
  • Quietly raise an advertised take rate
  • Monetise intimate user data, in any venture, ever
  • Publish a number we cannot trace to a source

Values

Six of them, and they cost us things.

A value that has never cost you revenue is a slogan. These have.

Service before self

The provider gets value before we ask for any. Free leads, free listings, free guidance — and the software bill arrives only once the work is real.

Clarity over complexity

A flat 3%. No referral fee. One price for a five-day build. If a commercial model needs a diagram to explain, it is usually hiding something.

Execution earns trust

Ten of twelve ventures are live and reachable right now. The two that are not are labelled as such on this site, because a roadmap is not an achievement.

Faith in innovation

AI erased the cost of building custom software. That is not a feature to bolt on — it is a reason to rebuild how companies are started, staffed and run.

Outcome-driven

Capital follows measured activation, claims, paid conversion and contribution margin. Nothing scales because it is exciting.

Built in America

Chicago-headquartered, with domestic manufacturing as a deliberate ambition rather than a marketing line — and no claim of it until certifications are real.

Chicago, Illinois

Built in America. Designed for the world.

The marketplaces already operate across eight countries. The manufacturing ambition is domestic on purpose. Both of those are deliberate, and neither is a contradiction.