Philosophy
Build what small businesses actually need. Take as little as possible for it.
Surana Holdings exists to put enterprise-grade software in the hands of operators who were never going to be sold it — and to make our money running the work, never by taxing the introduction.
The goal
A thousand small businesses, each grown past $10M in revenue, on software that starts from $29.99 a month.
That is the number we are building toward across the marketplaces and the ERP behind them. It is an ambition, stated plainly as one — not a forecast, and not our revenue. The businesses in question are our customers, and the measure of this company is whether they are materially bigger for having used it.
- 1,000+
- Small businesses we intend to help grow
- $10M+
- Revenue each, as the bar we are aiming at
- from $29.99
- Per month for the software that runs them
Pricing varies by business and is published on each one’s own site, where it stays current. Nothing on this page is a projection of Surana Holdings’ financial performance.
Why this is possible now
None of this was affordable before AI.
The reason small operators have always run on paper is not that nobody noticed. It is that building real operating software for a fragmented industry never paid for itself at prices they could afford.
The software got cheap. The need did not.
A plumber, a repair shop, a compounding pharmacy and a café all need the same things — scheduling, quoting, invoicing, inventory, a phone that gets answered. Ten years ago building that for one vertical cost millions, so it was sold to enterprises at enterprise prices and small operators got nothing. AI collapsed that cost. The work that justified a six-figure implementation now fits in a subscription.
One engine, twelve businesses.
Because identity, tenancy, AI orchestration, payments and deployment are built once and reused, the marginal cost of serving a new industry is a fraction of the first. That is the only reason software this capable can be offered from $29.99 a month and still be a business rather than a subsidy.
The operator keeps the upside.
Cheap software plus no toll on the introduction means the growth lands where it was earned. We would rather have a thousand operators each paying a small amount for years than a handful paying a lot until they resent it.
What we will not take
Giving back starts with not taking too much in the first place.
Philanthropy after the fact is easier than restraint during it. These are the places where we have already decided not to earn, and each has cost real revenue.
Never charge for an introduction
AutoDoctors takes $0 on a referral and shops keep 100%. ZeroFi sends homeowners to pros for free. A lead is not a product — it is the thing a marketplace owes its supply side for showing up.
A flat 3%, and it stays flat
Delivery platforms take a quarter to a third of a restaurant's ticket. RestaurantPro takes 3%. That is a commitment the roadmap has to work around, not an introductory rate — and anything that would quietly raise the effective take gets stopped before it ships.
Free to be listed, free to be found
Every directory in the portfolio is free to appear in and free to claim. More than two million businesses are already listed across the marketplaces without being asked for anything.
Never monetise what we learn about you
SeekHarmony opened to invited users with payments switched off because the privacy model had to be right first. Intimate user data is not a revenue line, in any business here, ever.
Where this comes from
Five generations of entrepreneurs, and one country worth building for.
This is a family that has been in business for five generations. Not in software — in trade, in distribution, in the kind of enterprise where margins are thin, relationships are long, and a supplier who takes too much is remembered for a lifetime. That inheritance is the reason this portfolio is built the way it is.
Small business is where most American livelihoods actually sit. The roughly two and a half million home-service firms, three hundred thousand repair shops and hundreds of thousands of independent restaurants in this country are not a market segment to be harvested — they are the economy, and they have been consistently underserved by the software industry because serving them properly was never profitable enough.
It is profitable now. The ambition is simple and it is long: use technology to leave behind a more prosperous America, built one small business at a time, by giving operators tools that were previously out of reach and then charging them as little as the business can bear.