AI-native holding company · Chicago
Twelve businesses.
Eight markets.
Built, not bought.
Surana Holdings does not invest in AI companies. We build them — from the first line of schema to the live checkout — and then run them. Marketplaces, operating systems and commerce businesses, sharing one engine for identity, AI orchestration, payments and deployment.
Our businesses
A business line for each market we serve.
Each card is a market. Open one to read what is structurally wrong with it, then drill into the business we run there.
AI & Enterprise
The delivery arm. Enterprise AI work that earns revenue today and hardens the patterns every other venture is built on.
$589BGlobal AI services market — consulting, integration, managed services
Home & Field Services
The largest fragmented services market in the country, and the one with the least software underneath it.
~$870BUS home services market — the widest common estimate
Automotive
Drivers cannot price a repair they do not understand. Shops pay for leads they already had.
$92.1BUS auto mechanics industry revenue
Pharmacy & Healthcare
Compliance-grade operations where a spreadsheet is still doing the work of a system of record.
$5.03BUS 503A compounding pharmacy market
Food & Hospitality
Restaurants and grocers hand a quarter of a ticket to platforms they do not control. We think that number is wrong.
25–35%Blended real cost of third-party delivery once all fees stack
Health & Wellness
Consumer guidance that has to earn trust before it earns a dollar — and must never monetise what it learns about you.
$47.0BUS gym, health and fitness clubs industry revenue
SeekHarmony.aiIndustrial & Home Utility
Physical products and the B2B ordering systems behind them. Repeat demand, real inventory, domestic manufacturing ambitions.
$180.1BProjected US electrical distribution market
Regulated Commerce
Markets where licensing, traceability and state-by-state rules are the barrier — and therefore the moat.
$33.8BUS legal cannabis retail sales, forecast $60B by 2030
Figures shown are third-party market estimates, attributed and dated on each market document. They are not Surana Holdings revenue.
Investment thesis
A portfolio designed to compound, not a collection of apps.
Each business has a job in the same system. The operating companies prove real commerce; the marketplaces turn a fragmented vertical problem into recurring software and network revenue.
Create demand
Free utility, search, directories and AI guidance attract people who already have the problem. Nobody pays to be useful to them.
Monetise the workflow
Once a provider can see real demand arriving, the operating system that runs their business becomes worth paying for. ERP, AI voice, scheduling, invoicing.
Compound the network
Transactions, advertising, referrals and retention grow as density increases — and every venture inherits the engine the last one paid to build.
What exists today
Seed the supply before selling to it.
Before a single provider is asked for money, the inventory is already built, structured and searchable. These are the directories live right now, as published by each business.
- 1.3M+
- Businesses and pros listedZeroFi.ai
- 431K+
- Repair shopsAutoDoctors.ai
- 396K+
- RestaurantsRestaurantPro.ai
- 116K+
- Pharmacy listingsPharmacyFlow.ai
- 19K+
- Gyms mappedGymGuide.ai
- 5,753
- Licensed dispensariesGanjabazaar
Directory counts as published by each business and refreshed on their own schedules. Listed does not mean claimed, verified or paying — the distinction matters, so we keep it.
Operating discipline
Capital follows evidence.
Four rules that have each cost us revenue at least once, and that we have kept anyway.
Give value before asking for any
Every marketplace here is free on the demand side and free to be listed on. Nobody is charged for an introduction. We earn once we are running the work.
A low take rate is a promise
RestaurantPro charges a flat 3%. AutoDoctors charges nothing for a referral. These are commitments the roadmap works around, not introductory pricing.
Controls live in the database
Tenancy, pricing and eligibility are enforced by triggers and row-level security. A model that can invent a price is not allowed near one.
Fund proof, not vanity
Capital follows measured activation, claims, paid conversion and contribution margin. Expansion is demand-led, not calendar-led.
The Surana Holdings thesis
Build useful networks. Give operators better tools. Let AI compound both sides.
Nirvana builds the engine. Nirah, Surana Switchgear, Moksha and eIndianGrocery prove real commerce. The marketplaces turn fragmented vertical problems into networks with recurring software, AI usage and transaction economics.