Home & Field Services
ZeroFi.ai
Free demand for field-service pros, paid software to run the business.
“AI-powered field-service marketplace”
The problem
Lead-generation platforms charge a contractor for every enquiry, including the ones that never become work. The contractor's real problem is not leads — it is that nothing runs the company between the call and the invoice.
In short
Homeowners describe a problem in their own words and are matched to a vetted local pro in seconds — free, no account. Pros receive those leads at no cost and can buy the operating system underneath: Zoe the AI receptionist, proposals, scheduling, invoicing and analytics. The marketplace is the front door; the ERP is the business.
- Businesses and pros listed
- 1.3M+
- Licence-verified
- 492K+
- US coverage
- 50 states
- Countries
- 8
Directory and coverage counts as published on zerofi.ai; the directory spans businesses and individual pros. Countries: US, UK, Canada, Australia, India, Ireland, UAE and Nigeria.
What is built
- Consumer pro-finder with AI intent classification that fails closed rather than guess
- Zoe AI receptionist from $5/month plus $0.20 per talk minute
- Licence-board ingestion across CA, FL, AZ and TX behind the verified badge
- Self-serve advertising with a ledger wallet, geo and keyword targeting, and bot-filtered billing
- Claim-to-ERP flow: claiming a listing provisions the organisation and starts a 14-day trial
- DIY guidance, project-cost content, and a full recommendation and rescue pipeline
How it earns
- ERP and workflow subscription
- Zoe AI voice, billed per talk minute
- Sponsored placements and self-serve ads
- Materials and equipment referrals
- Payments and multi-branch enterprise plans
Where it goes
- Repeat the verification playbook that produced the first hundred verified businesses
- Convert claimed pros into paying ERP seats before scaling spend
- Attach Zoe only after demand is visibly landing in a pro's inbox
Its place in the portfolio
ZeroFi is the reference implementation. Its ad engine, claim flow, outreach drips and DIY content engine have each been ported into other ventures rather than rebuilt.
Want the operating detail behind this venture?
Get in touch